From Dorm Room to $169M: Ryan Allis's Exit Blueprint (Live Tuesday)

Ryan Allis is the Godfather of SaaS. He founded iContact in his dorm room and then sold it for $169m. Now he helps founders build for their 8 and 9-figure exits. Here's what he told me acquirers/investors are looking for in 2025 (and the multiples you can expect):

What Acquirers/Investors Want to See

1. Predictable Revenue Machine: Buyers pay a premium if your revenue can be forecasted accurately. A systematic ABM + outbound + inbound machine that you can demonstrate on a slide deck is insanely attractive.

2. Growth Rate: 30%+ YoY growth is the benchmark for a “hot” SaaS. The faster you’re growing, the higher your multiple.

3. A “Rule of 40” Company - If you’re at a firm with 30% annual rev growth rates and 10% EBITDA then you’re at a Rule of 40 company. That or higher and you’ll find interest.

4. Healthy NRR: Annual net revenue retention of 110%–130%+ is a green light. It shows your existing customers stick around and expand.

5. Profitability (or a Path to It): Depending on the macro environment, many buyers want to see that you’re not burning cash unsustainably.

Valuation Multiple Benchmarks:

1. Revenue Multiples: In private deals, 4–6x revenue is common for mid-market SaaS with decent growth. However, if you’re at high double or triple-digit growth (and a large TAM), 8–10x or even higher multiples can happen.

2. EBITDA Multiples: Some private equity buyers focus on EBITDA multiples, often 10–20x, depending on growth and profitability.

3. Exceptional Cases: If your product is in a hot niche (like AI, cybersecurity, or a sector with network effects), multiples can go even higher.

Ryan is an absolute SaaS legend.

And tomorrow (Tuesday 4/22) at 3pm ET he's going to join me on "Unf*ck Your Startup LIVE" to share his playbook for building and scaling a SaaS company and the growth systems you need in place to achieve 8 and 9-figure exits.

Want to sell your startup?

Come ask him all your questions.

Join us here: https://us06web.zoom.us/webinar/register/WN_MRRTGcgpQmGYGEO7EyhSTw#/registration