How I hit 150,000 Linkedin followers

I just hit 150,000 followers on LinkedIn. It took 700+ posts, 55M+ impressions, but it transformed my life and business. Here are the 9 biggest lessons I learned after 36 months of posting on LinkedIn:

1 - You can actually make money by posting on LinkedIn

RB2B would not exist, be at ~$8m ARR in 24mo (run by 3 people), and be growing at 7%/mo if it were not for posting on LinkedIn. We literally launched the product because of how viral my B2B posts were going.

2 - Storytelling is everything

One of my competitors posts a monthly build in public that talks about what happened that month at the company. When I give a monthly update, I talk about my emotional journey being at the head of a $30m ARR company … with very little mention of what we actually did. Guess which one does better. Story > Everything.

3 - Hook, Hook, Hook

The best post idea doesn’t get written unless there is a great hook. If you don’t get people to click “see more”, you wasted your time writing that post. I will die on this hill.

4 - Your credibility is everything

Treat every post as though nobody has ever heard of you before. Why will they keep reading? I say things like “I bootstrapped $0-$1m ARR 3x, and ______”, or my personal favorite, Amos’s line … “when you’re scaling a $30m ARR company with 3 people” … when he had less than $1m ARR!

5 - You should study the greats, and pattern match

I most closely mimicked Chris Walker’s playbook, back when talking heads were still popping. But the video wasn’t the only thing I copied … I patterned matched his ideas, which were CRUSHING, but adapted them to my subject matter. I wish I did this sooner.

6 - Haters are good

If you actually break out, there will be a majority who love your stuff and a minority who absolutely hate it and you. It pays to have thick skin and not give a shit … and even wind those haters up when you can.

7 - Punching up is a good thing

Recklessly attacking 6Sense changed the course of RB2B, and while they would likely not agree, them serving me that cease and desist probably accelerated their demise.

8 - Always wrap it up with a TAKEAWAY

If you’re posting on LinkedIn, you’re in the edu-tainment business. Equal parts “edu” and “tainment”. Every post needs a lesson, and you should wrap every lesson with something coy that gives the reader a dopamine hit, which gets them to engage.

9 - If you can, ride the wave

Last year I noticed AI was sucking all the air out of the room. While I knew nothing about AI and wasn’t using it, I crafted a story about RB2B that we were leaving for a week and our entire business would be run by AI, and that stunt worked.

Let’s go over what I did in this post.

Go forth and pattern match!! ✌️

Adam

P.S.

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