Sam made her clients $1B+ with this sales framework

Author

Adam Robinson
February 17, 2025

You've got to use Samantha McKenna's "Expand the Sandbox" Linkedin playbook. It took her 13 minutes of prospecting to close the CRO of a $6B company using it. Here's what it looks like (and why it works):

  1. She curates a list of buyers she'd kill to get meetings with - she does this by monitoring her favorite blogs and podcasts.

  2. She reads the content of the person being interviewed, then sends them a "Show Me You Know Me" connection request on Linkedin.

    (Example language: "Listened to your podcast, resonated with me for x reasons, loved this one thing and aligns with exactly what we talk about as a business around X.")

  3. They accept and say nothing or a casual thanks.

  4. She adds them to a Linked Sales Navigator list of clients she wants to nurture.

  5. She engages with their posts on Linkedin at least two more times.

  6. If there are no posts, she come back in a few weeks, look for what they have written about, spoken on, etc. in the last few weeks and sends them another Linkedin message.

    (Example language: "Loved this also in your content, again, so beautifully aligns with what we teach sellers around better discovery calls and prep. I wonder if I might bend your ear on how we might help...")

  7. No reply? Shoot them an email with this subject link:

Your [Podcast Name they Were on] + "The Nooks and Crannies" (<-- a quote they said) + COMPANY

And she always sends it on a Saturday or Sunday.

Example language: "My name might look familiar as I've sent you a few notes on LI, and..."

She almost always get a reply, but even if it's not a "OMG I can't wait to work with you!!", it's a conversation starter and a door that's been cracked open.

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I saw Samantha post this on Linkedin the other day and had to share it.

There are a ton more tactics here but this strategy has closed countless deals for Samantha (Founder of #samsales Consulting). It's part of what makes her one of the best brand builders and sales consultant on Linkedin, having generated over $1B+ in revenue for her clients.

Why does it work so well?

I'll let her explain it...

Tomorrow she's joining me on "UnF*ck My Startup LIVE" to share her best Linkedin playbooks for salespeople, marketers and CEOs. And you can ask her all your toughest Linkedin questions