25 things I wish THIS GUY knew about business (me, 25 years before $28m ARR bootstrapped):

1. Building things that make money is far more rewarding than making money itself.

2. Ideas don’t matter. Execution is everything. Learn how to execute.

3. YOU are going to have to do everything. No one will sign up to execute your “ideas”. (Why would they? You have never actually DONE anything.)

4. Your skills as an entrepreneur will compound over time. Start acquiring them NOW.

5. The quality of your product will dictate how much wind you have at your back.

6. The quality of your team will dictate how far (and fast) you can go. Great talent is everything.

7. You will NEVER regret removing a person from the wrong role. You will only wish you did it sooner.

8. To even have a shot at success, you need a great product AND great marketing. Don’t sleep on either side, or you will never get anything off the ground.

9. Brand is a very real - and very powerful - thing. Learn how to build aspirational brands.

10. Ignore what everybody else is doing. Startups don’t kill startups.

11. Don’t copy people. Figure out how to do SOMETHING new, even in crowded spaces.

12. You don’t actually want wealth. You want freedom, and control over your time and job.

13. Embrace the idea of years (maybe a decade of) “ramen profitability”. Being small will ultimately compound into huge profits (and the freedom you want). It just takes time.

14. The goal is to create the maximum amount of profit with the fewest number of employees.

15. Nobody who is ahead of you can actually give you good advice. They can only share experiences.

16. Set up your life and work so that you can do it for decades without burning out.

17. Learn how to build organic audience on social media ASAP. It will change the trajectory of anything you are doing.

18. Relentless focus on one thing over years and decades is what will make you successful.

19. Let go of the idea of a retirement “number” - because it will always change.

20. A truly great life partner and children will add more to your life than you could ever imagine.

21. Your life will someday be more expensive than you ever thought possible. Don’t fight it - it actually DOES make you happy. Just figure out how to make more money.

22. Consider sobriety. It will really help you, and you will wish you found it sooner.

23. Nutrition is actually far more important than exercise. But exercise > everything else.

24. Never take your foot off the gas. Innovate or DIE.

25. Everything is going to take way longer than you think. Never, EVER give up.

Just keep building ✌️

Adam

P.S.

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