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Oliver Buchannon
Adam Robinson

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

The Death of Signal Orchestration

Jul 15, 2026

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3 min read

The Death of Signal Orchestration

The official autopsy of Koala, Warmly, Common Room, Pocus, Unify and Vector

Adam Robinson
Adam Robinson
How to build an AI startup from $0

Jul 9, 2026

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2 min read

How to build an AI startup from $0

9 plays, 9 contractors, and the exact stack I'm using to launch MoltSets.

Adam Robinson
Adam Robinson
Am I a scumbag for this?

Jul 2, 2026

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2 min read

Am I a scumbag for this?

An AI is iMessaging 1,335 prospects pretending to be me. It's working scary well

Adam Robinson
Adam Robinson
Why I still build startups

Jun 25, 2026

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2 min read

Why I still build startups

I could sell my companies and retire. I won't. Here's why I have to keep building.

Adam Robinson
Adam Robinson
Data companies are screwing startups on contact data

Jun 17, 2026

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1 min read

Data companies are screwing startups on contact data

I'm sick and tired of it and we don't have to take it anymore.

Adam Robinson
Adam Robinson
Going $0-1m ARR (again)

Jun 11, 2026

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1 min read

Going $0-1m ARR (again)

My 5-step plan for creating a lean, mean, high-velocity growth machine in 2026.

Adam Robinson
Adam Robinson
I was wrong about MoltSets

Jun 4, 2026

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2 min read

I was wrong about MoltSets

Last Wednesday I gave up on my new startup entirely. I was devastated. Today, I think it's our next $10m ARR biz.

Adam Robinson
Adam Robinson
RB2B just hit $9M ARR — here's why it's insane

May 28, 2026

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2 min read

RB2B just hit $9M ARR — here's why it's insane

15 facts about the most autonomous business I've ever built.

Adam Robinson
Adam Robinson
I'm launching a new startup (and I'm terrified)

May 23, 2026

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2 min read

I'm launching a new startup (and I'm terrified)

It's called MoltSets - Unlimited Contact Data API’s for Clay and Claude Code. Here’s our full business plan.

Adam Robinson
Adam Robinson
Did the King of Linkedin go nuts?

May 9, 2026

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2 min read

Did the King of Linkedin go nuts?

Everybody thinks Chris Walker has lost his mind. They say he’s a fraud. Here’s why they’re wrong.

Adam Robinson
Adam Robinson
"Why do you hate VCs?"

Apr 30, 2026

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2 min read

"Why do you hate VCs?"

A response to Marty Kausas, founder of Pylon

Adam Robinson
Adam Robinson
How Taylor replaced Clay with Claude Code

Apr 19, 2026

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1 min read

How Taylor replaced Clay with Claude Code

One of Clay's biggest users re-built his entire data and email system for $200/mo

Adam Robinson
Adam Robinson
The worst sales email I've ever seen

Apr 9, 2026

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2 min read

The worst sales email I've ever seen

The 4 dumbest things you could POSSIBLY do in a new sales role

Adam Robinson
Adam Robinson
You can't vibe code Hubspot

Apr 1, 2026

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2 min read

You can't vibe code Hubspot

The real reason SaaS stocks are getting smoked

Adam Robinson
Adam Robinson
I was the only founder not using AI

Mar 19, 2026

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3 min read

I was the only founder not using AI

What a dinner with 8 startup founders taught me about "productivity"

Adam Robinson
Adam Robinson
How I hit 150,000 Linkedin followers

Mar 11, 2026

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4 min read

How I hit 150,000 Linkedin followers

The 9 biggest lessons I learned after 36 months of posting on LinkedIn

Adam Robinson
Adam Robinson
TOMORROW: Office Hours with Adam

Mar 9, 2026

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1 min read

TOMORROW: Office Hours with Adam

Tues March 10, 11am EDT

Adam Robinson
Adam Robinson
Selling for $1B isn’t winning the lottery.

Mar 4, 2026

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2 min read

Selling for $1B isn’t winning the lottery.

The best explanation of startup success I’ve ever heard (and why most founders quit too early).

Adam Robinson
Adam Robinson
The FU money of bootstrapping

Feb 20, 2026

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2 min read

The FU money of bootstrapping

If you think you're building a unicorn, this email probably isn't for you.

Adam Robinson
Adam Robinson
Elon Musk ruined my day

Feb 12, 2026

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2 min read

Elon Musk ruined my day

What I learned doomscrolling YouTube at 6am

Adam Robinson
Adam Robinson
What I’d tell any founder starting today

Feb 5, 2026

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3 min read

What I’d tell any founder starting today

13 lessons from building profitable companies the slow way.

Adam Robinson
Adam Robinson
How to Launch an AI Company From 0 Today (And Scale to $1M+)

Jan 30, 2026

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7 min read

How to Launch an AI Company From 0 Today (And Scale to $1M+)

The 2026 startup playbook

Adam Robinson
Adam Robinson
Every founder I talked to last month is miserable

Jan 22, 2026

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4 min read

Every founder I talked to last month is miserable

They want me to be miserable too... but I’m NOT.

Adam Robinson
Adam Robinson
25 things I know at 45 I wish I knew at 25

Jan 14, 2026

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3 min read

25 things I know at 45 I wish I knew at 25

Hard-earned lessons, a few regrets, and a lot of things no one tells you.

Adam Robinson
Adam Robinson
$10m ARR is the FU Money of SaaS

Dec 31, 2025

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3 min read

$10m ARR is the FU Money of SaaS

Here's the breakdown:

Adam Robinson
Adam Robinson
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