9 Viral LinkedIn Content Ideas (Stolen From My 7-Figure Ghostwriter)

Every B2B founder I talk to wants to start posting on Linkedin. But 95% of them have no idea where to start. Here's a list of 9 content ideas that helped me go viral and generate 50M views on Linkedin (any founder can steal these):

1. Origin Story. Write up a post sharing the origin story of your startup. What was your lightbulb moment? How’d you meet your co-founder?

2. Lead magnet. Yes, it's controversial on LinkedIn. Some hate it. But it works for me! Create a valuable lead magnet and give it away via a LinkedIn post where the reader has to comment to get access. Juices the content in the algorithm, and can help you start conversations in the DMs.

3. Building in public. This was key for me. Is isn’t for everyone. But if you're selling into other founders, documenting YOUR journey as a founder is an easy way to create momentum. Share as much as you can. Hard numbers work best.

4. Credibility jacking. Use well-known names & companies in your category in your hook. For example, write a post detailing Kevin "KD" Dorsey cold calling playbook. Sales leaders might not have known me, but they know him. This gets them interested in the content.

5. Dog-fooding. Can you document your use of your own product? This allows you to be your own social proof. Tyler Denk is doing this well with his newsletter, Big Desk Energy. I need to do more of this!

6. Cast of characters. Once you nail founder content, can you layer in more members of your team? The Michel Lieben and the ColdIQ team are running a masterclass in this at the moment. Dave Gerhardt and the Exit Five crew do it too.

7. Fundraising announcement. If you're announcing a new round, you have a massive opportunity. Nail your fundraise post. Get your team posting around it. Have follow up content lined up. Austin Hughes did this and generated 500+ meetings of the back of their raise.

8. Trend-jacking. A cousin of Credibility Jacking, trend-jacking is when you comment on timely news in your category. For example, if you're in the GTM category and Gmail updates their deliverability rules, write a post about this. Trend-jacking is probably the FASTEST way to speedrun audience growth.

9. ICP tech stack post. This is a tried and true winner. Share a list of all the tools your ICP might need to do their job well. Every time I've done this ("Here's every tool RB2B used to grow to $6M ARR") it's gone viral.

I stole these frameworks from my original ghost writer Tommy Clark.

You should steal them too and apply them to your content.

Tommy was instrumental in helping me get my first 20,000 followers on Linkedin. Since then, he's grown a 7-figure agency helping 100s of B2B SaaS founders build their founder-brand strategy.

What does Tommy know that you don't?

A lot!

So, I asked him to join me on Unf*ck My Startup LIVE tomorrow to share the tactics he uses to rapidly build influence and drive revenue for B2B founders with Linkedin content.

Join us here at on Tuesday 11/4 at 3pm ET: https://us06web.zoom.us/webinar/register/WN_0ngothOlTTyHnwFvdENCRw#/registration