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Adam Robinson
Adam Robinson

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

Will Apollo get Bending Spoon'd?

Oct 18, 2026

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1 min read

Will Apollo get Bending Spoon'd?

I'm getting multiple emails a week saying MoltSets outperforms Apollo in a bakeoff. And we just launched last week.

Adam Robinson
Adam Robinson
MoltSets is LIVE

Oct 9, 2026

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2 min read

MoltSets is LIVE

Today I’m officially launching my new startup.

Adam Robinson
Adam Robinson
Will I see you at Clay/Sclupt next week?

Sep 30, 2026

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1 min read

Will I see you at Clay/Sclupt next week?

If so, I've got something BETTER.

Adam Robinson
Adam Robinson
5 questions that make me feel like sh*t

Sep 26, 2026

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2 min read

5 questions that make me feel like sh*t

In America, size matters, and bigger is better.

Adam Robinson
Adam Robinson
"Something really bad just happened"

Sep 20, 2026

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4 min read

"Something really bad just happened"

Two weeks before I was supposed to sell my startup for $10m, we accidentally deleted the entire code base

Adam Robinson
Adam Robinson
The FU money of SaaS

Sep 12, 2026

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1 min read

The FU money of SaaS

Every time I feel bad about my business I get dinner with my VC backed Founder friends.

Adam Robinson
Adam Robinson
My advice to founders

Sep 5, 2026

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1 min read

My advice to founders

Maybe it helps you

Adam Robinson
Adam Robinson
How to bootstrap to $24m ARR with 5 employees

Aug 29, 2026

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2 min read

How to bootstrap to $24m ARR with 5 employees

Here's the math on how I get MoltSets to $24m

Adam Robinson
Adam Robinson
What does the CEO of a $32m ARR business do all week?

Aug 21, 2026

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1 min read

What does the CEO of a $32m ARR business do all week?

Most CEO’s would look at this calendar and say it’s a joke.

Adam Robinson
Adam Robinson
VC just got worse for founders

Aug 16, 2026

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2 min read

VC just got worse for founders

What kind of moron signs up for this? A response to Harry Stebbings.

Adam Robinson
Adam Robinson
We invented a new way to validate emails

Aug 8, 2026

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1 min read

We invented a new way to validate emails

Here’s what’s broken about B2B email validation (and how we fixed it)

Adam Robinson
Adam Robinson
Hold me.

Jul 31, 2026

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1 min read

Hold me.

The MoltSets waitlist crossed 5,000 and I'm terrified.

Adam Robinson
Adam Robinson
HubSpot just made a huge mistake

Jul 23, 2026

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1 min read

HubSpot just made a huge mistake

They caved to the Linkedin mob. It's a sad day for small founders.

Adam Robinson
Adam Robinson
The Death of Signal Orchestration

Jul 15, 2026

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3 min read

The Death of Signal Orchestration

The official autopsy of Koala, Warmly, Common Room, Pocus, Unify and Vector

Adam Robinson
Adam Robinson
How to build an AI startup from $0

Jul 9, 2026

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2 min read

How to build an AI startup from $0

9 plays, 9 contractors, and the exact stack I'm using to launch MoltSets.

Adam Robinson
Adam Robinson
Am I a scumbag for this?

Jul 2, 2026

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2 min read

Am I a scumbag for this?

An AI is iMessaging 1,335 prospects pretending to be me. It's working scary well

Adam Robinson
Adam Robinson
Why I still build startups

Jun 25, 2026

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2 min read

Why I still build startups

I could sell my companies and retire. I won't. Here's why I have to keep building.

Adam Robinson
Adam Robinson
Data companies are screwing startups on contact data

Jun 17, 2026

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1 min read

Data companies are screwing startups on contact data

I'm sick and tired of it and we don't have to take it anymore.

Adam Robinson
Adam Robinson
Going $0-1m ARR (again)

Jun 11, 2026

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1 min read

Going $0-1m ARR (again)

My 5-step plan for creating a lean, mean, high-velocity growth machine in 2026.

Adam Robinson
Adam Robinson
I was wrong about MoltSets

Jun 4, 2026

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2 min read

I was wrong about MoltSets

Last Wednesday I gave up on my new startup entirely. I was devastated. Today, I think it's our next $10m ARR biz.

Adam Robinson
Adam Robinson
RB2B just hit $9M ARR — here's why it's insane

May 28, 2026

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2 min read

RB2B just hit $9M ARR — here's why it's insane

15 facts about the most autonomous business I've ever built.

Adam Robinson
Adam Robinson
I'm launching a new startup (and I'm terrified)

May 23, 2026

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2 min read

I'm launching a new startup (and I'm terrified)

It's called MoltSets - Unlimited Contact Data API’s for Clay and Claude Code. Here’s our full business plan.

Adam Robinson
Adam Robinson
Did the King of Linkedin go nuts?

May 9, 2026

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2 min read

Did the King of Linkedin go nuts?

Everybody thinks Chris Walker has lost his mind. They say he’s a fraud. Here’s why they’re wrong.

Adam Robinson
Adam Robinson
"Why do you hate VCs?"

Apr 30, 2026

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2 min read

"Why do you hate VCs?"

A response to Marty Kausas, founder of Pylon

Adam Robinson
Adam Robinson
How Taylor replaced Clay with Claude Code

Apr 19, 2026

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1 min read

How Taylor replaced Clay with Claude Code

One of Clay's biggest users re-built his entire data and email system for $200/mo

Adam Robinson
Adam Robinson

The RB2B Newsletter

Get the inside scoop on everything we’re doing to bootstrap our $30m ARR SaaS to $100m and beyond!

© 2026 The RB2B Newsletter.
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