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Oliver Buchannon
Adam Robinson

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

The FU money of bootstrapping

Feb 20, 2026

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2 min read

The FU money of bootstrapping

If you think you're building a unicorn, this email probably isn't for you.

Adam Robinson
Adam Robinson
Elon Musk ruined my day

Feb 12, 2026

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2 min read

Elon Musk ruined my day

What I learned doomscrolling YouTube at 6am

Adam Robinson
Adam Robinson
What I’d tell any founder starting today

Feb 5, 2026

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3 min read

What I’d tell any founder starting today

13 lessons from building profitable companies the slow way.

Adam Robinson
Adam Robinson
How to Launch an AI Company From 0 Today (And Scale to $1M+)

Jan 30, 2026

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7 min read

How to Launch an AI Company From 0 Today (And Scale to $1M+)

The 2026 startup playbook

Adam Robinson
Adam Robinson
Every founder I talked to last month is miserable

Jan 22, 2026

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4 min read

Every founder I talked to last month is miserable

They want me to be miserable too... but I’m NOT.

Adam Robinson
Adam Robinson
25 things I know at 45 I wish I knew at 25

Jan 14, 2026

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3 min read

25 things I know at 45 I wish I knew at 25

Hard-earned lessons, a few regrets, and a lot of things no one tells you.

Adam Robinson
Adam Robinson
$10m ARR is the FU Money of SaaS

Dec 31, 2025

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3 min read

$10m ARR is the FU Money of SaaS

Here's the breakdown:

Adam Robinson
Adam Robinson
CEO (to me): You're not ambitious enough.

Dec 24, 2025

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3 min read

CEO (to me): You're not ambitious enough.

Me: WHAT?!?!? Why do you say that?

Adam Robinson
Adam Robinson
Why Clay hit $100m in 2 Years (the REAL reason)

Dec 17, 2025

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3 min read

Why Clay hit $100m in 2 Years (the REAL reason)

And why they are worth $3.1b.

Adam Robinson
Adam Robinson
My predictions for 2026:

Dec 11, 2025

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4 min read

My predictions for 2026:

It should be a VERY interesting year ... What did I miss?

Adam Robinson
Adam Robinson
How I grew to 140K LinkedIn followers (Free Course)

Dec 4, 2025

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1 min read

How I grew to 140K LinkedIn followers (Free Course)

The posting systems, content frameworks, and conversion strategy that grew 140K followers and $6M ARR.

Adam Robinson
Adam Robinson
PLAYBOOK: 5 Reps, $74m Outbound

Dec 3, 2025

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3 min read

PLAYBOOK: 5 Reps, $74m Outbound

HockeyStack went from all inbound to all outbound in under a year. Here's how they did it.

Adam Robinson
Adam Robinson
$6M ARR from LinkedIn: Meet Adam's Secret Weapon

Dec 1, 2025

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2 min read

$6M ARR from LinkedIn: Meet Adam's Secret Weapon

Adam Robinson
Adam Robinson
Q: Should I raise VC @ 2.5m ARR in 24mo?    A: ...

Nov 27, 2025

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3 min read

Q: Should I raise VC @ 2.5m ARR in 24mo? A: ...

You should only raise VC if you KNOW you have a unicorn on your hands, AND you could not be happy running a business if it for some reason ended up smaller than that.

Adam Robinson
Adam Robinson
How I built a $13M sales machine for $3k/month (no BDRs)

Nov 26, 2025

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2 min read

How I built a $13M sales machine for $3k/month (no BDRs)

Manual list building > databases. Here's the exact process that generated 10x better conversion rates with just 6 employees.

Adam Robinson
Adam Robinson
200% Quota: The AI Outbound System That Killed Cold Spray-and-Pray

Nov 24, 2025

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2 min read

200% Quota: The AI Outbound System That Killed Cold Spray-and-Pray

Adam Robinson
Adam Robinson
The 7 best SaaS marketing strategies for 2026

Nov 20, 2025

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2 min read

The 7 best SaaS marketing strategies for 2026

After testing every channel—cold email, ads, SEO, influencers—I found the tiny handful that took RB2B from $0 to $6M ARR in 18 months.

Adam Robinson
Adam Robinson
RB2B's AI Playbook: 95% of Customer Interaction Handled by AI

Nov 19, 2025

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4 min read

RB2B's AI Playbook: 95% of Customer Interaction Handled by AI

You're a truly autonomous business when you can all go off the grid for a week and everything can be handled by AI. Which we did.

Adam Robinson
Adam Robinson
What 1M LinkedIn Followers ACTUALLY Generate (w/ Eric Partaker)

Nov 17, 2025

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2 min read

What 1M LinkedIn Followers ACTUALLY Generate (w/ Eric Partaker)

Adam Robinson
Adam Robinson
Why VC money will ruin your startup

Nov 14, 2025

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2 min read

Why VC money will ruin your startup

Here are the 7 reasons taking VC money would've destroyed my business.

Adam Robinson
Adam Robinson
SDR's who can't cold call are toast

Nov 12, 2025

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4 min read

SDR's who can't cold call are toast

According to KD ... he doesn't need you if all you can do is personalize email.

Adam Robinson
Adam Robinson
The REAL $10M ARR Shortcut (No Viral Hype Required)

Nov 10, 2025

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2 min read

The REAL $10M ARR Shortcut (No Viral Hype Required)

Adam Robinson
Adam Robinson
How to grow your startup $0-10M ARR

Nov 7, 2025

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2 min read

How to grow your startup $0-10M ARR

I've bootstrapped 3 SaaS companies to $35M combined ARR. Now I’ve broken down everything I learned into a free 90-minute course.

Adam Robinson
Adam Robinson
$19m ARR w/ 9 FTE  - Early Plays @ RB2B & Retention.com

Nov 5, 2025

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4 min read

$19m ARR w/ 9 FTE - Early Plays @ RB2B & Retention.com

Retention.com was $13m ARR w/ 6 FTE's and RB2B is $6m ARR w/ 3 FTE's. Here's how we did it, and how you can do it too.

Adam Robinson
Adam Robinson
9 Viral LinkedIn Content Ideas (Stolen From My 7-Figure Ghostwriter)

Nov 3, 2025

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4 min read

9 Viral LinkedIn Content Ideas (Stolen From My 7-Figure Ghostwriter)

Adam Robinson
Adam Robinson
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