Everybody thinks Chris Walker has lost his mind. They say he’s a fraud. Here’s why they’re wrong, and he’s going to kill it in his second act with ENCODED:
TO SET THE STAGE
Chris Walker is an OG LinkedIn Influencer, who I became friends with in Austin
He built a huge audience talking about Demand Gen and marketing, and built several real businesses on the back of it
About a year ago, Chris vanished from LinkedIn
When he came back, the content was NOTHING like what it was before
What did Chris write about when he came back? Wait for it...
FREQUENCY TRAINING
High and low frequency behavior patterns, beliefs, companies, friends… You name it, there is a high and low frequency version of it.
I, like many other people, were like “where the hell did this come from? a mega heavy-dose psychedelic trip? a new girl? a combination of both?”
Was this a new passion, or something he was going to make a business?
A few months ago I met up with Chris in Aspen, on one of the few epic powder days of the year. And once he described the product he had in market, I understood EXACTLY what he was doing. And I signed up myself.
Here’s the summary of ENCODED (and my experience):
1 - You fill out a SUPER detailed questionnaire about how you see your life, where you want to go, and how you feel about it all
2 - Chris sends you a hard copy journal to write in every day
3 - Chris’ AI spits out 15 sentences that you write EVERY DAY
5 on clarity of self
5 on empowering beliefs
5 on “your encoded certainty”
4 - You free flow journal for 2 pages every morning, then write these positive sentences over and over again
Once I saw what the AI cranked out for me, it was clear how writing these 15 sentences every day would impact my life.
“I am a grounded father who anchors our home in presence, play, and daily rituals that shape kind, confident kids”
“I am a devoted husband who champions Helen in her art, nurtures deep trust, and leads our shared adventures with care and curiosity”
“I am a craft driven entrepreneur who builds elegant, cash generating businesses with a calm schedule and energized long-term team”
…and 12 others. And I write this stuff, by hand, every morning.
Why is Chris going to kill it with Encoded?
Because brainwashing works.
Writing down incredibly positive things about the person I am trying to be helps me focus on what I care about and ignore everything else. I think that’s great, and I think it will help “manifest” the life I want to live through me becoming the person I want to be.
I think word-of-mouth will be strong, and once this hits a critical mass, it will spread quickly.
Not only that…
Chris is one of the best social media content creators on the face of the earth, so he’s got a TOFU advantage that almost nobody else has.
So you can write Chris off as a total fraud, say he’s lost his mind, and make fun of him all you want…
In a decade, Chris will have the last laugh.
Mark my words.
Adam
P.S. Chris didn't ask me to write this, I have no equity in ENCODED. I just think it will help people!