Going $0-1m ARR (again)

I’ve bootstrapped $0-1m ARR 3 times, and I’m about to do a 4th time with my new startup MoltSets.

Here’s my 5-step plan for creating a lean, mean, high-velocity growth machine:

To set the stage:

Now, the 5-step playbook to get to $1m ARR for the 4th time.

Step 1: Tap into the power of the “Founder Brand”.

Thanks to Dave Gerhardt for putting me on to this. I’m going to create a huge amount of awareness for this by posting about it, doing a weekly live show, and making YT videos.

Step 2: Ride an epic wave.

The explosion of people posting about Claude on LinkedIn is second only to the explosion in Anthropic’s actual revenue in March ‘26. I want on the wave.

Step 3: Give creators BIG visibility in exchange for UGC.

I’m not exactly sure how I’m going to do this but I’m going to make a Claude-first weekly live workshop show. I believe my founder brand and that topic will pull a larger audience than creators can pull themselves by orders of magnitude.

I will also engage with ANY post that tags MoltSets from my personal account.

(DM me if you’re interested in being a creator.)

Step 4: Keep the product painfully simple

We are going to obsess over high quality data with disruptive subscription pricing. The product will only ever do 5 things - people search, company search, email enrichment, phone enrichment, and email validation.

Step 5: Run it all w/ AI

Simplicity will allow us to run it all customer interaction through Intercom Fin, like we did w/ RB2B. Robb Clarke will once again create world-class documentation that will make it all possible.

TAKEAWAY

We are still VERY early with MoltSets.

There’s also a a few core things I have NO IDEA if they will work or not.

But here is one thing I know FOR SURE that we’re doing right…

2025 was about building WITH AI.

2026 and beyond will be about building FOR AI.

DON’T GET LEFT BEHIND

Join the MoltSets waitlist here.

BETA starts soon.

Adam