He Generated $1.69M ARR, Then I Fired Him. (Kind Of.)

Last year Taylor Haren used cold email to drive $1.69m ARR for RB2B. Then I shut it all down. Here's what happened:

March 2024: Started cold email for RB2B and we hit $4M ARR in 6 months

Email attribution from that $0→$4M run:

- 21% pure cold email
- 15% inbound led outbound using RB2B on our own website visitors
- 6% waitlist blast

$1.69M ARR generated.

Then in October 2024, I asked Taylor to “pause” outbound.

I needed to reconfigure the product.

He didn’t believe me.

He thought the “pause” was a lie.

He counted himself as fired.

But 6 months later I called him up and said let's DO THIS..

With one condition…

He had to document the entire cold email process on LinkedIn.

The wins, the failures, the exact numbers as we scale RB2B to $10M ARR in the next 12 months.

If you want to see RB2Bs exact email stats, the best performing copy and a breakdown of the infrastructure it takes to send TWO MILLION cold emails a month, join Taylor and I tomorrow (at 3pm ET) LIVE on Unf*ck My Startup.

He will be breaking down our Cold Email learnings and how YOU can actually scale outbound in 2025.

Join us here: https://us06web.zoom.us/webinar/register/WN_0ngothOlTTyHnwFvdENCRw#/registration