Here’s the full RB2B sales funnel breakdown:
RB2B might be the most efficient $6.3M ARR business in the world. It’s hard to believe that all of this is happening with 2 customer-facing FTE’s. Here’s the full breakdown of the funnel (with the raw numbers): 👇
1. LINKEDIN POSTS (75% OF TRAFFIC)
- I write 4 per week, one promos our weekly live show
- Alec helps w/ idea generation, editing, calendar management
2. COLD EMAIL, ADS, SEO (25% OF TRAFFIC)
- Started all back up in April, definitely seeing traffic lift
- Seen 1,500 free signups grow to 2,000
- Shout out to Taylor Haren (email), Ali (ads), Sam (SEO)
3. UNF*CK MY STARTUP LIVE
- Weekly Tues live show w/ co-host Pete Crowley
- 250 avg attendees, can be up to 750 if promo/guest is right
- Promoted over LinkedIn and Newsletter (50k subscribers)
4. WEBSITE TRAFFIC
- All this generates 30k unique sessions/mo
5. Delphi AI “ADAM CLONE” CHATS
- My clone handles 1,000 chats/mo before people sign up
- Answers pricing, SOC2, gives demo, other questions
6. FREE SIGNUPS
- 2,000/mo which is 6.6% of traffic
- LinkedIn traffic is HIGHLY qualified = high conversion
7. PAID CONVERSIONS
- 250/mo @ $225/mo average … 12.5% of free
- We gate based on traffic/credits, give 150 free, 7-day trial
8. SUPPORT TICKETS
- 1,000/mo, 70% successfully handled by AI (thanks Robb)
9. CUSTOMER CALLS W/ ME
- I ask 30 day customers > $250/mo for 15min in an email
- Only do Wed afternoon - have 12 every Wed
10. CHURNS
- 200/mo … this is the worst thing about our business
TAKEAWAY
RB2B isn’t just the quickest, fastest, easiest path to a site visitor.
We’re proving what’s possible when you use AI to create 100x versions of yourselves.
$6.3m ARR with 2 customer-facing people isn’t an accident.
And honestly…
We’re just getting started.
PS - huge comments on this post … you can participate by clicking here.