Today I’m officially launching my new startup, MoltSets — the Worlds First Unlimited B2B Contact Database for $27/mo. Here’s why it’s going to WRECK ZoomInfo and Apollo over the next 36 months:
First, we have to set the stage...
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WHAT IS MOLTSETS AND HOW IS IT DIFFERENT???
MoltSets will deliver on five key pillars of contact data that until now have not existed:
1/ Unlimited APIs
2/ High Quality
3/ High coverage
4/ High API rate limits
5/ THROWAWAY PRICE
You used to be able to get 3 to 4 of these, but until MoltSets, you couldn’t get all five.
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HOW ARE WE DELIVERING HIGH QUALITY???
We are going to re-scrape all 47m international LinkedIn slugs every 3 days, and re-validate all of their corresponding email addresses every 3 days. For $27/mo.
It’s like Apollo AND MillionVerifier at a fraction of the price. That solution will be live Nov 1.
To reiterate … Every record you pull will have a “profile last updated” and “email last validated” under 3 days ago.
Insane.
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IS IT REALLY UNLIMITED FOR EVERYTHING?
We price plans with rate limits. Our $27/mo guy is an individual rep working out of Claude. The $97 guy is a marketer at an early stage SaaS rolling an agentic GTM stack. The $397 guy is a leadgen agency working 10 accounts. The $997 guys are Taylor Haren and Eric Nowoslawski.
Oh yea - you will have to pay 15c for real-time carrier-verified mobile numbers through bolt-on plans starting at $27/mo. Should be 1/2 the price of ANYWHERE else.
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WILL YOU HAVE VENDOR WATERFALLS?
We can’t figure out how to do that without horrible latency, since we are API-only and not storing any of your data once you pull it. So NO. But everybody says our coverage is great, so we decided we didn’t need to add waterfalls.
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WHY MOLTSETS WRECKS ZOOMINFO AND APOLLO
For a brief history of disruption in the contact data market:
Dunn and Bradstreet, great data, horrible UX, $100k+
ZoomInfo - great UX, $20k+
Apollo - Unlimited $99/seat —> but now $149/mo for 1 seat w/ 6,000 credits 👎
MoltSets - $27/mo unlimited, API only, NO UI/UX
The MoltSets offer is so insane because the API-only model means that it’s unlimited contact data AND unlimited seats as well … so long as you don’t need their UI.
And guess what … Nobody will need UI for anything, ever again, starting right now.
Everyone will work out of Claude or ChatGPT within a few years, and a tool like MoltSets is all they will need to search and enrich prospect lists.
One early user said:
“MoltSets is so easy to get up and running that even our 63yr old salesperson loves it.”
LFG
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This is the beginning of the MoltSets story.
The end of the story will be ZoomInfo and Apollo’s seat-based pricing model completely collapsing.
But just like RB2B and the demise of 6Sense, it might accelerate something that was already in progress.
There’s only one thing I’m certain of…
Once MoltSets is out, the hourglass has been flipped over.
Apollo and ZoomInfo are walking the plank
Give me the counter-argument
Adam