Outbound isn't dead. Your process might be.

2018: Outbound is dead! Thanks, Outreach.
2020: Outbound is dead! Thanks, Covid.
2022: Outbound is dead! Thanks, ChatGPT.
2024: Outbound is dead! Thanks, AI SDRs.

Kyle Coleman's response?

Outbound is alive and well – as long as it’s done right.

To him that means...

Strong account research.
Great contact research.
Omni-channel systems.
POV building.

And most important:

HUMANS executing.

AI can and should play a major role. That role is equipping humans with what they need to execute a high quantity of high quality outreach.

Next week on Unf*ck My Startup, Kyle (Global VP of Marketing at Clickup) is joining me to talk about what doing outbound "right" looks like for startups today, especially for those operating with a $0-$1 budget.

Want to learn how to make outbound work in 2025?

Join us this Tuesday at 3pm ET: https://us06web.zoom.us/webinar/register/WN_0ngothOlTTyHnwFvdENCRw#/registration

The loudest voices continue to shout about Outbound’s death.

Don’t listen to them.

Listen to Kyle.