Last week, RB2B crossed $9m ARR!
I don’t think people understand how crazy RB2B is as a business.
This is not me bragging about my ability as a founder. If it WASN’T my business, I would think the same thing, and I would want to know RB2B exists.
Here are 15 insane facts about RB2B:
1 - Tate, Robb, and I decided to go all-in on MoltSets (a new business) five weeks ago.
2 - Tate has not touched RB2B code in five weeks.
3 - Robb handles escalated tickets in 15min/day or less.
4- I post 3x/week on LinkedIn, NOT about RB2B.
HOW IS THIS POSSIBLE?
5 - Since day 1, we kept the product dead simple so that AI could handle customer interaction
6 - Robb Clarke made world-class documentation so that Intercom Fin can handle everything
7 - Fin started out at 25% resolution, Fin now handles 98.9% of all tickets, escalates 1.1%
8 - I have an insanely cheap acquisition channel - my LI thought leadership brand
9 - We are a data company, have two other product lines … so we were able to create a B2B database that had zero marginal cost of fulfilling a contact
10 - Combine 8 + 9, we were able to price our zero-friction PLG product below competition’s CAC, data costs crushed everybody else from a gross margin perspective
11 - We are bootstrapped, so sub-VC scale opportunity of $10-$15m with insanely lean business was actually a MASSIVE WIN to us, given our two other very profitable businesses
12 - Because of #11, we didn’t need to add 20+ features to cater to mid-mkt, lower churn, and do $30k+ annual deals - stayed SMB freemium PLG at 9+% monthly churn
13 - As a result, all of our competition from 2 years ago left the market for bigger, better, and far more complex things
14 - RB2B’s value prop remains POWERFULLY SIMPLE, with the brand RB2B = WEBSITE ID compounding in the collective consciousness of the B2B SaaS market
15 - RB2B remains the last man standing.
We may have caught lightning in a bottle w/ RB2B.
I’m not saying you should go out and try to copy it, because it can’t be done.
BUT…
Knowing that you can create a business that:
Is founder-led, bootstrapped, and a sub-VC scale opportunity
Can grow to and eclipse $10m ARR, and
At that point can be almost completely autonomous
As a founder (or an aspiring founder) you should know that is possible.
The game has changed.
The new playbook isn’t about “more” …
It’s about less, smarter, faster, and completely YOURS.
Adam
P.S.
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