60 minutes to optimize your LinkedIn profile.
Here's how to 10x your leads all year: 👇
Most people spend hours on their content and wonder why it gets no leads.
Often it’s because their profile is boring or unclear.
When people arrive on your LinkedIn profile, they’re curious.
They want to know more about what you do.
But if they don’t immediately understand what you do - they’ll bounce.
Here’s the profile optimization checklist:
1. Banner
One message. One CTA. Keep it clutter-free.
2. Profile Photo
HD, sharp, close-up. No selfies. Solid background.
3. Headline
Who you help + how you help + quick proof.
4. Custom button
Drive people to your website - it is super powerful
5. Featured Section
Book a call, Demo or SignUp Link + a free resource that solves one narrow pain for your ICP.
6. About Section
Make it reader-focused. Use bullets. Keep it scannable.
7. Experience Section
List roles with proof → numbers, outcomes, impact.
8. Recommendations
Keep them updated. Give recommendations to get them in return.
Content gets you seen.
Your profile decides if people stay.
One hour of optimization today can create leads all year.
This week on Unf*ck My Startup LIVE, Will McTighe (400,000 followers on Linkedin) is joining me to share his exact blueprint for turning a stagnant LinkedIn profile into a lead-generating machine. He'll walk you through how to do it, his best lead gen strategies, and how to track what's working.
Join us on Tuesday 9/23 @ 3pm ET: https://us06web.zoom.us/webinar/register/WN_0ngothOlTTyHnwFvdENCRw#/registration