Want Your Next $1M ARR? Listen to the OG of Personal Branding

If you’re a SaaS founder trying to go $0-$1 in 2025, there is only one growth tactic that I see working, and I see it over and over again (...and it’s not AI):

It’s the combination of Word-of-Mouth with a Minimum Viable Personal Brand (MVBP).

If you don’t have Word-of-Mouth, you’re probably screwed, and you should spend all of your time trying to improve your product enough to get it.

Without it, you’re dead in the water.

But in 2025 the startups I really see take off have Word-of-Mouth AND their Founders have a Minimum Viable Personal Brand.

And what is a Minimum Viable Personal Brand?

“Personal” can mean you or other people associated with you.

I define it as:

1. Either thought leadership coming directly from you, or

2. Somehow tapping into the Creator economy, making THEIR personal brands your MVPB

3. Or both

Thought leadership is pretty straight forward…

A halfway decent product + doing what I’m doing on LinkedIn will work every time.

But for #2 -

This becomes EVEN MORE VALUABLE and scales if you can make it a win-win for your creators.

If I look at the non-AI startups I’ve seen crush the $0-$1 extremely hard in a very short period of time…

- Clay
- Fyxer
- RB2B
- Instantly/Smartlead
- Leadmagic

All products with strong word-of-mouth, all had MVPB’s in one way or another.

Want to figure out YOUR path to a Minimum Viable Personal Brand?

We’re having the OG of the MVBP…

Nathan Barry, Founder/CEO of Kit (email marketing that all the biggest creators Rogan, Ferriss, etc use and is $50m ARR bootstrapped) is joining us tomorrow on "UnF*ck My Startup".

He’s going to tell you how YOU can create your Minimum Viable Personal Brand and the best ways to tap into the creator ecosystem to grow your SaaS.

You won’t want to miss this show!

Tomorrow at 3pm ET.

Register here: https://events.zoom.us/ev/As28wVWKiFUjpOjO7o7W7mTcerQLScHeigQo1atdpsd2w4LaothQ~Ai-Va23sopsy0-cfAGQpAXl7VS7HlEhiH5xnoOd3cUzDn79iOdFtmPB2Yg