What does the CEO of a $32m ARR business (RB2B + Retention.com + MoltSets) ACTUALLY do all week?

I’m not sure what other CEO’s do, but here’s how I take on the work week …

MONDAY - INTERNAL MEETING DAY:

  • I start and end early - all internal meetings

  • 1-on-1’s with Ceci, Robb, Diana, Keleigh

  • Executive and RB2B/MoltSets L10 (we run on EOS)

  • Other misc things - occasional legal/partnership calls

  • Afternoon - I hike the ski mountain during the summer, ski during the winter

TUES - CONTENT DAY:

  • Claude Did WHAT?!? Weekly Workshop

  • Meeting w/ Alec to discuss content strategy

  • Record a YT video - written/produced by Samu

  • Schedule other podcast appearances

  • MAYBE write a post or two, but usually not

WED - FRI - WHATEVER DAYS

  • Zoom calls/other work

  • I go to 1 YPO forum meeting/mo 7mo/yr

  • I have a one-on-one w/ my exec coach bi-weekly

  • We do a quarterly exec offsite that requires travel

  • We do 2 all-team offsites per year that require travel

  • What are oom calls/other work?

  • Posts I didn’t get to on Tuesday

  • Calls w/ data team to try to figure something out w/ MoltSets

  • Calls w/ Robb to try to figure something out w/ RB2B or MoltSets

  • Calls w/ Diana about our data business

  • Calls w/ smart people about content/virality

  • Calls w/ industry people trying to figure it out

  • Calls w/ whatever crazy experiment I’m doing (most fail)

  • Now that we are in Aspen, I love meeting people for hikes/ski

TAKEAWAY

Most CEO’s would look at this calendar and say it’s a joke.

(Think about how much more I could be “doing”!!!)

How much FASTER would we be GROWING if I were GRINDING 80 hour weeks…

To that, I say:

Just because my calendar is spacious does not mean that I am not working.

It just means I’m not STRESSED about working.

In fact, I look at this calendar and find it to be DEEPLY energizing.

Like I could do this for DECADES.

And guess what… If I can?

Our business will be an epic, colossal success.

And in the meantime…

I’ll just keep building.

Adam